by Cat Johnson

I’ve seen the commercials (very clever I must say), I’ve heard about it, and I’ve popped over there a couple of times, but really, I haven’t used Bing at all.

Aside from their “decision engine” marketing campaign, I didn’t know the specifics of their angle so I headed over to the vast, global town hall meeting otherwise known as wikipedia and did a bit of poking around.

According to the wikipedia page for Bing, what sets Bing apart is the “listing of search suggestions in real time as queries are entered and a list of related searches (called “Explorer pane” on the left side of search results)… [and] the ability to Save & Share search histories.” They’ve also flipped the minimal search engine page on its ear with their beautiful, full size background image.

At last count, Bing had 9.4% of the market share. Who are those people? Do they find Bing a superior engine, or do they all work for Microsoft?

We are very fortunate that we are constantly being wooed and given free stuff to stick with a product. We can be picky and critical because we determine who succeeds and fails (how the times have changed), and something new is always coming down the pipe. Who knows what the future will bring. I remember years ago, a friend mentioned a new search engine that she really liked…called Google.

What has your experience with Bing been? What’s your overall impression? Do you use it? Have you used it? What did you like or not like? I’d love to know.


  1. Thanks for joining us, Aaron.

    Good theory, and probably correct, too. The number has actually gone down since the original post and is a combination of Bing and Yahoo, now that they are in cahoots on the search engine front. From Wikipedia:

    “Bing is the fourth largest search engine on the web by query volume, at 3.25%, after its competitor Google at 83.34%, Yahoo at 6.32% and Baidu at 4.96%, according to Net Applications. Bing’s global share is 9.57% when considering that searches at both Yahoo and Bing are actually powered by the Bing search engine.”

  2. I believe bing is the default search engine that IE uses, so that would probably account for a large portion of that percentage.

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